Strengthen competitive advantage with unique mobility service
As a No.1 brand in the automotive aftermarket service in Korea, SpeedMate provides a wide variety of automobile-related services, including car maintenance, emergency roadside service, import car maintenance, import car parts distribution, tire distribution, and car parts export. For the light maintenance, we have successfully launched ‘CLUB SM’, our membership to present reasonable maintenance prices to alleviate the financial burdens of our customers. Going forward, SpeedMate will never stop researching and developing services to resolve the grievances of our customers and launch new services to realize a customer value innovation.
SpeedMate is praised for upgrading the car maintenance industry of Korea through the systematic customer service (CS) management and standard pricing, service improvement activities such as the maintenance quality assurance system, and the Good Maintenance Campaign. These efforts led to acquiring the No.1 in Korea Brand Power Index (K-BPI) for 20 years in a row. We own about 650 maintenance networks with high accessibility including SK Gas Station and Emart. Moreover, we are contributing to popularization of imported car maintenance by operating the imported car specialized maintenance shops based on the accumulated maintenance technology and know-hows.
The Imported Auto Part Distribution Business supplies auto parts in reasonable prices based on the internal auto part sourcing channels, system-based distribution processes, and optimized distribution structure. This is contributing to strengthening soundness and expanding the imported auto part distribution market by enhancing transparency of the market and protecting customers. The Private Brand (PB) Auto Part Business exports auto parts of the SpeedMate Brand to overseas markets. Frequent consumable parts, such as car batteries, lubricants, and filters, are produced by major original equipment manufacturers (OEMs) in Korea and exported to 65 buyers from 40 different countries located in the Middle East, Russia/ CIS*, Southeast Asia, and Central and South Americas. Through the business, we will boost global recognition of the SpeedMate brand and accomplish globalization of the SpeedMate Business.
*CIS: Commonwealth of Independent States
The ERS* Business is the Korea’s first roadside assistance at car accident sites, launched in 2001. This business provides high-quality services based on bold investments and systematic management of network including first direct connection system between customers and rescue network through the customers’ location information in 2005. Currently, we are not only operating about 300 nationwide ERS networks and 24-7 call centers, but also developing various mobile services tailored for changes in the mobility environment through the Smart IVR**, mobile ERS, and location tracking-based ERS. The ERS business will continue to upgrade its business model as a core infrastructure for automotive mobility services such as e-call (remote diagnostic-based emergency rescue) and b-call (remote diagnostic-based breakdown assistance).
* ERS: Emergency Rescue Service
** IVR: Interactive Voice Response
New Concept of Car Maintenance Platform Service, cartini In October 2021, car tini was established as an independent corporation to accelerate customer-oriented online platform-based automotive service, starting from the TIREPICK business team under SpeedMate. In line with this purpose, catini is continuously identifying customer complaints and upgrading the services so that drivers can easily and conveniently receive vehicle management services anytime, anywhere, and in any situation. At TIREPICK, an online shop for tires and batteries operated by cartini, users can find tire information by using only license plate number, which is the first service in Korea. Also, its online advance payment system allows easy replacement service of tire or battery. The brand-new service of cartini has brought about growing demands for online tire replacement with positive customer feedback. We expect to expand the number of installation alliance branches from the current 380 to 540 nationwide by the end of this year, thanks to the growing trend. On top of that, we are on the verge of launching a new mobile application, scheduled to launch in the second half of 2022. Through this application, we will leap forward as the No.1 car care platform, constantly bringing a new experience to customers.
Following the recognition of the difficulty of imported car drivers in terms of selecting vehicle repair shops, the BM Innovation Project Group launched ‘THE CARPET,’ in 2022, a platform that makes it possible to manage imported cars in an easier and more convenient manner. It provides AI chatbot maintenance service that furnishes vehicle diagnosis in real time when uploading a photo of warning light or selecting the type of failure by stage, which is the domestic 1st service launched. It also offers the service in which customers can check the no. of auto maintenance shops’ repairs of imported vehicles by model based on the no. of maintenance statement transmitted. Through these services, we continue to create customer value.
for 20 consecutive years