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Strengthen competitive advantage with unique mobility service


Having begun as a car repair business, SpeedMate is now the No. 1 brand in the automotive aftermarket, providing a wide range of services from emergency roadside assistance to the maintenance for imported cars, distribution of imported vehicle components and tires, and exports of automotive parts. We aim to facilitate a customer-oriented imported car repair service culture by providing trustworthy and convenient services. ‘Tire Pick,’ Speedmate’s online-to-offline (O2O) tire selling platform, is the first of our kind to be launched in the industry, offering selected products and tire replacement services, as well as providing information on the tire sizes according to the vehicle registration numbers. In 2020, SpeedMate further enhanced the online prepayment function to ensure convenient non-face-to-face transactions and has initiated the valet tire installation service, where we deliver vehicles to the location requested by the customer following the tire installation. As such, SpeedMate focuses on enhancing customer convenience.

SpeedMate Car Maintenance/Repair

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SpeedMate is praised for upgrading the car maintenance industry of Korea through the systematic customer service (CS) management and standard pricing, service improvement activities such as the maintenance quality assurance system, and the Good Maintenance Campaign. These efforts led to acquiring the No.1 in Korea Brand Power Index (K-BPI) for 17 years in a row. We own about 650 maintenance networks with high accessibility including SK Gas Station and Emart. Moreover, we are contributing to popularization of imported car maintenance by operating the imported car specialized maintenance shops based on the accumulated maintenance technology and know-hows.


The Imported Auto Part Distribution Business supplies auto parts in reasonable prices based on the internal auto part sourcing channels, system-based distribution processes, and optimized distribution structure. This is contributing to strengthening soundness and expanding the imported auto part distribution market by enhancing transparency of the market and protecting customers. The Private Brand (PB) Auto Part Business exports auto parts of the SpeedMate Brand to overseas markets. Frequent consumable parts, such as car batteries, lubricants, and filters, are produced by major original equipment manufacturers (OEMs) in Korea and exported to 65 buyers from 40 different countries located in the Middle East, Russia/ CIS*, Southeast Asia, and Central and South Americas. Through the business, we will boost global recognition of the SpeedMate brand and accomplish globalization of the SpeedMate Business.

*CIS: Commonwealth of Independent States


The ERS* Business is the Korea’s first roadside assistance at car accident sites, launched in 2001. This business provides high-quality services based on bold investments and systematic management of network including first direct connection system between customers and rescue network through the customers’ location information in 2005. Currently, we are not only operating about 300 nationwide ERS networks and 24-7 call centers, but also developing various mobile services tailored for changes in the mobility environment through the Smart IVR**, mobile ERS, and location tracking-based ERS. The ERS business will continue to upgrade its business model as a core infrastructure for automotive mobility services such as e-call (remote diagnostic-based emergency rescue) and b-call (remote diagnostic-based breakdown assistance).

* ERS: Emergency Rescue Service

** IVR: Interactive Voice Response


SpeedMate launched an O2O tire platform, ‘Tire Pick’ in July 2019 as a response to changes in the market such as reduced demands for offline maintenance and growth in online maintenance. Tire Pick is leading the online tire market based on selected products and trustworthy service stations, websites with maximized customer convenience and accessibility, and creative marketing. In February 2020, we opened the industry’s first service that informs tire sizes if vehicle registration numbers are searched online. We strengthened the online prepayment function for a convenient untact consumption and are continuously introducing customer-friendly services such as valet installation that delivers vehicles after tires are installed. This helps resolving pain points of customers and contributing to customer value innovation. Tire Pick will fortify its position as the O2O platform by expanding product category and open market sales channels, as well as the invigorating of the external partnership.

Speedmate Overview

  • FY2020 sales KRW 369.6 billion
  • K-BPI 1st

    for 18 consecutive years

  • No. of SpeedMate Stores 640
  • No. of Partners nationwide 325
  • Tire sales 53,000 tires