Rental service, heading up to healthy lifestyle
Since its establishment in 1985, SK Magic has led the domestic home appliance/rental market trends, leveraging its differentiated technology and customer service. Today, we are growing into an industry leader centered on its rental business, where we have secured a solid business foundation. Moving forward, we will continue prioritizing customer value, enhancing our investment in R&D, quality, CS, and brand reliability. We will further grow into a global ‘top-tier company’ by evolving into an ‘AI Wellness platform company’ for future growth.
The Home Appliance Rental Business of SK Magic is developing by launching novel products in Korea. Based on Korea’s first innovative technological competences including JIKSOO Water Purifier, JIKSOO Ice & Water Purifier, stainless JIKSOO pipe, UV LED cork sterilization, 6-way sterilization bidet, and AI Air Purifier, we have received many awards such as Innostar, Green Star, and CES Innovation Awards and strived to improve customer convenience. Moreover, the SK Magic Care Service, added to care-focused rental products, provides the top-notch service with clean water and air.
Korea’s first water purifier to dispense ice and water simultaneously from a single tap, ensuring cleanness of both water and ice through an all-tankless system and self-cleaning system.
An eco-friendly water purifier, winner of the CES Innovation Award, characterized by its compact and slim design alongside a range of convenient features including warm water dispensing. Committed to ESG values, it emphasizes.
The ‘Separable and washable’ architecture ensures that the product remains as clean as new at all times. The three-step clean pop-up system automatically adjusts outlet elevation in response to air contamination levels, swiftly detecting spatial contamination and purifying the air in the affected area intensively.
Simply press the one-touch button to cleanse the bowels with bidet-exclusive detergent. The four-fold electrolyzed water sterilization process eliminates germs from the bowels, water tank, drain pipe and nozzle.
(as of end of December 2023)
(for 21 consecutive years)