SK magic, bringing happiness to healthy lifestyle
SK magic, which became a member of the SK networks family in November 2016, started out as a premium kitchen appliance company with the introduction of the first gas oven to the domestic market in 1985. Since then, it has successfully grown its business to include gas/electric ranges, microwave ovens, dishwashers, water and air purifiers, and bidets.
Backed by over 30 years of experience, SK magic is expanding its reach to the growing market for home appliance rental.
Going forward, SK magic will accelerate growth by studying customers, developing innovative technology and products, creating excellent designs, and collaborating with SK networks and its subsidiaries to introduce products and services that create outstanding customer value and actively pursuing global markets.
Since introducing the world’s first innovative water purifier that can purify hot and cold water directly without a tank in 2015, we have been leading the domestic water purifier market by introducing creative new functions like UV sterilization, child-friendly buttons, stainless steel pipes, and tankless ice-making. Our rental business has enjoyed fast growth as it led the transition to tankless water purifiers in the domestic market. Building on that success, we are expanding to products like air purifiers and bidets. In particular we are responding to rapid growth of the air purifier market with a variety of products that feature AI and IoT based innovative functions.
SK magic’s brand power in the home appliance sector remains strong. The 2019 Korea Brand Power Index (K-BPI) ranked the company no. 1 in dishwashers for the 17th consecutive year and multi-ovens for the 12th consecutive year. SK magic continues to maintain the largest market share in key categories, including gas and electric ranges, electric ovens, microwaves, and dishwashers. SK magic is leading the kitchen and home appliances market with its Super Cook Gas Range that feature IoT functions, Hybrid Electric Range which combines induction and hilight methods, and other innovative products.
(Based on 2018
SK networks Annual Report)
(as of end of December 2018)
red dot, iF, IDEA, Good Design (Japan)