Rental service, heading up to healthy lifestyle
Since 1985, SK magic has been leading the trends of the home appliances market with its differentiated technology and services. We are growing as a leading company within the industry centered on ‘rental services’ that are at the forefront of future growth and ‘home appliances’ secured with a solid business foundation. Furthermore, SK magic is preparing new business models and ESG-based products, and expanding globally to secure sustainable competitiveness. We continue to increase our investment in research and development under the goal of improving quality and customer service to raise brand credibility, prioritizing customer value.
The Home Appliance Rental Business of SK magic is developing by launching novel products in Korea. Based on Korea’s first innovative technological competences including JIKSOO Water Purifier, JIKSOO Ice & Water Purifier, stainless JIKSOO pipe, UV LED cork sterilization, 6-way sterilization bidet, and AI Air Purifier, we have received many awards such as Innostar, Green Star, and CES Innovation Awards and strived to improve customer convenience. Moreover, the SK magic Care Service, added to care-focused rental products, provides the top-notch service with clean water and air.
The Home Appliances Business is showing the superb brand power by being nominated as No.1 in the dishwasher sector for 18 consecutive years and in the integrated oven sector for 13 consecutive years at the K-BPI in 2019. We are maintaining the No.1 market dominance for main products such as gas ranges, electric ranges, electric ovens, microwaves and dishwashers. Moreover, we are leading the home appliances market through the innovative products including the ‘Super Cook Gas Range’ that introduced the IoT technology and the ‘Hybrid Electric Range’ that combined the induction range and hybrid method.
This air purifier, with the Korea’s first smart sensor and motion technologies, is equipped with the cutting-edge technology that focuses on caring the dust by rotating to the direction where the user’s movement was detected.
The Triple Care Dishwasher is equipped with the integrated management function that allows drying and storage as well as cleaning for the first time in Korea. This Dishwasher won the 2020 CES Innovation Award and the Red Dot Design Award.
We are maintaining the No.1 in market dominance in the electric range sector based on its unique technologies including delicate fire control and various safety devices.
We minimized customers’ concerns about hygiene by not only using JIKSOO pipe which is durable against contamination and corrosion, but also conducting 99.9% sterilization on water and cork that go through the UV LED lamp, beyond an innovation to remove the water tank.
(Based on 2020
SK networks Annual Report)
(as of end of December 2020)
(for 18 consecutive years)