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Rental service, heading up to healthy lifestyle

SK rent-a-car Car Rental

As the oldest company specializing in car rental service for over 34 years in the industry, SK rent-a-car continues to grow with its competitive edge in providing a ‘Total Car Life Service’ and attaining business models that integrate the latest digital technologies. In line with the recent increase in demand for car rental services, SK rent-a-car has been showing active sales through its 150 nationwide network points. As the first to launch ‘EV All-in-One,’ an unlimited charging plan for EVs, in 2020, SK rent-a-car strives to dominate the EV rental market by responding to the rapidly changing mobility business. We aim to convert all our vehicles to eco-friendly models by 2030, following the declaration to participate in K-EV 100, a campaign announced by the Ministry of Environment of Korea in 2021 to shift to zero-emission cars. From our IoT-based ‘Smart Link’ service that provides efficient vehicle management for corporate customers to ‘Smart Care,’ a mobile application for long-term lease customers, SK rent-a-car prepares to advance as the No. 1 mobility service provider of a contemporary vehicle lifestyle to customers.

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The Long-term Individual Rent-a-Car Business is offered to individual customers or self-employers car rental contracts from 3 to 5 years. Every process of the vehicle management from taxes, maintenance, insurance, accident settlement, and sales is conducted by SK rent-a-car to provide convenient and cost-efficient service to our customers. In particular, SK Long-term rent-a-car provides various and differentiated membership services such as short-term free vouchers and repair discounts and is enhancing customer convenience using the ‘SK Long-term rent-a-car Direct’ applied with AI and VR technologies. Furthermore, our salespeople plays their role as an exclusive consultant of customers, which makes us differ from the competitors.


The Long-term Corporate Rent-a-Car is a service for small, medium, and large companies to rent business-purpose cars. SK rent-a-car has established the nationwide sales system and performs marketing activities toward corporate customers. Through the ‘Smart Link (Internet of Things (IoT) Vehicle Driving Management System)’, we are enhancing vehicle driving efficiency and saving an amount of management costs. Meanwhile, we also strive to increase customer values by providing a variety of services such as moving car maintenance service system that is available countrywide.


The Short-term Rent-a-Car is divided into two types of services. One is renting vehicles to customers who intend to drive cars for short-term purposes such as travel, leisure, and business trips, and the other is to companies and public offices who want to use vehicles for business purposes on a monthly bases. SK rent-a-car provides various discount benefits through the partnership with T-Day, travel agencies, and social commerce. The Jeju branch, in particular, uses the ‘Express Service’ to dramatically save customers’ standby time for car pickups and returns, thereby enhancing customer values. Moreover, we are continuously developing package products tailored for various customers’ needs and offering more convenient and smarter use of rental cars.


In order to support the car rental business more professionally, SK rent-a-car service was established in March 2016. SK rent-a-car service performs the overall short-term car rental sales support; accident vehicle and regular inspection/repair, courtesy car provision, in-person car inspection by visiting, distribution center and customer center operating, and other general business supports, etc. Based on the brand name of SK, it will become a reliable supporter of the car rental business by enhancing customer trust and service expertise, along with the relentless challenges and innovation.

SK rent-a-car Overview

  • FY2020 Sales KRW 1,5 trillion
  • No. of Rental Permits 200 thousand
  • KS-WEI No.1 for 9
    consecutive years

    (Korea Standard Well-being & Environment Index)

  • 2020 National Service Award Awarded in the
    Car Rental Category